Conditions of Entry

Terms and Conditions of Entry

By submitting your entry to the IPA Media Owner and Ad:tech Awards 2017 (“MOA”), you agree to be bound by these Terms and Conditions.

Entry instructions form part of these Terms and Conditions. Entries submitted with incomplete information, or found to contain invalid information, shall be deemed invalid entries.


Who can enter 

MOA are open to all media owners, inventory suppliers and ad:tech companies. Companies may be based anywhere worldwide, provided that the scope of work undertaken by their business includes an element of UK-focused activity.

There is no limit to the number of entries that entrants can submit.

For the purposes of the Awards and these terms and conditions a media owner means an organisation or company which has the right to, and does, sell advertising space and/or advertising time. 

For the purposes of the Awards and these terms and conditions an adtech supplier  means an organisation or company which is involved in one or more aspects of buying, serving, delivery and measurement of online campaigns .


Entry-based categories 

The following categories are open to entrants to apply for:
Category 1: Best Unfeatured Company
Category 2: Best Online Campaign
Category 3: Best Technology
Category 4: Unsung Hero of the Year
Category 5: Sales Newcomer of the Year
Category 6: Rising Star of the Year
Category 7: Commercial Director of the Year


Criteria for each category are available at


Awards for the following categories are to be selected based upon the results of the Media Owner and Ad:tech Survey questions. Winners of the ‘Best’ are based on this year’s combined Spring and Autumn Survey results. ‘Most Improved’ are based on year-on-year results (autumn 2017 vs autumn 2016) and cannot be applied for directly:


Survey-based categories 

Category 1: Most Innovative Media Owner 2017
Category 2: Most Improved Media Owner 2017
Category 3: Best at Cross-Media 2017
Category 4: Best Media Owner Partner 2017
Category 5: Best Ad:tech Partner 2017
Category 6: Best Media Owner 2017
Category 7: Best Ad:tech Company 2017


Criteria for each category are available at


Entry Fees and Deadlines 

The competition is open for entries from 09.00 hours on 11th May 2017.

An entry fee is required in order to enter the Awards. Fees vary by date of entry, as set out below.


Fees must be received in full within the relevant time periods below in order for the entry to be eligible for the competition.

Entries received prior to 17.00 hours on 9th June 2017: £210 + VAT (20%) = £252


Entries received after 17.00 hours on 9th June 2017 and before 17.00 hours on 30th June 2017: £260 + VAT (20%) = £312


Entry fees cannot be refunded.

Payment of fees can be made using any of the following methods:
- online at by credit/debit card
- cheque made payable to IPA


Registration Process and Specifications 


Entries should take the form of a written submission.

Written submissions should be in English.

All submissions should incorporate an executive summary with maximum 100 words for publication. The IPA reserves the right to make editorial changes to executive summaries.


Applicants will be informed in advance of publication of any such changes unless such contact would result in the prize winner of a category being revealed prior to the award ceremony.


Maximum word limit for submissions (excluding executive summary) in Category 1 (Best Unfeatured Company) is 2000 words.


Maximum word limit for submissions (excluding executive summary) in Categories 2-7 is 1000 words.


In relation to Categories 2 and 3, the Campaign to which the entry relates must have been launched or active in whole or part between 1 June 2016 and 1 June 2017.


In relation to Categories 4, 5, 6 and 7, persons nominated must give the nominator their prior written consent to such nomination, and persons nominating themselves for these categories must obtain the prior written consent of their employer to do so.


To submit an entry, upload the relevant materials via the online registration page at in accordance with the instructions below.


Each Category has a separate template cover sheet available to download at


Entrants must complete the relevant Category cover sheet for each entry being submitted and submit it with the entry to which it refers.


Entrants may pay by credit/debit card upon uploading their entry/entries. Alternatively, payment can be made in accordance with another method outlined in


Please note, entries submitted shall become the property of the IPA, may be disposed of and cannot be returned to entrants.



No entry that is unlawful or has been the subject of an upheld complaint by the ASA may be entered for an award.

The IPA reserves the right to refuse entry to, or to disqualify, entries relying upon or involving executions against which adverse legal or regulatory judgments have been given.

Any Award winning entry that is, subsequent to the Awards ceremony, found to have been unlawful or breach any relevant regulations may be disqualified and have its Award withdrawn.

For the avoidance of doubt, fees paid in respect of entries which are subsequently disqualified will not be refunded.


Intellectual Property and Acknowledgements

Entry submissions must be original and not infringe the intellectual property rights of any third party, although parts of the material included may have been previously published. Any entry submission that uses or references work undertaken by another entity must credit that entity in the copy.

In submitting the entry, the entrant grants the IPA a non-exclusive, perpetual, royalty free worldwide licence, with right to sub-licence, to use, reproduce, publish (in any media) and amend all intellectual property rights in the entry, including the entire copyright in the executive summary and entry submission.

In respect of any and all external material included in or supplementary to the entry submission, any permissions required from the copyright owners for the use of their material in connection with the entry to the Awards must be obtained in writing prior to submission for the entry and must be delivered to the IPA on request.

The entrant warrants to the IPA that the entry is true and accurate and complies with these terms and conditions and further warrants that neither the entry submission nor anything included in it, or supplementary to it, infringes copyright of any other party or is in any other way unlawful or injurious.



There are 14 prizes available to be won: one prize is available per Category as outlined in clauses 2.1 and 2.2 above. However, in all instances is permissible for award of any prize jointly to two or more entrants in a Category, or to award no prize in a particular Category if no entry meets the standard required to win.

Each prize consists of a Trophy, Certificate confirming prize awarded, and (subject to compliance with the MOA Logo Usage Requirements) the right to display a 2017 IPA Media Owner and Ad:tech Award Logo on the MOA website alongside the name of the prize won.

Prizes are awarded by the judging panel.

Prize winners will be announced on at the Awards Ceremony (date TBC). Please see for details. Winners will then be detailed on the MOA Website.

Entrants agree to take part in any publicity relating to the Awards as reasonably required by the IPA, free of charge.



For details of the judging panel, and criteria used in judging the entries, please see

The Judging panel's decision is final and no correspondence will be entered into.



The entrant shall indemnify the IPA (for itself and for its licensees, successors and assignees) as a debt due on demand for any losses (direct or indirect) howsoever arising in relation to the entrant’s failure to comply with these terms and conditions.

The Promoter reserves the right to cancel, amend, terminate or temporarily suspend this competition at any time with no liability to any entrant or any third party.

If for any reason any aspect of the MOA does not function correctly, whether by means of infection by computer virus, network failure, bugs, tampering, unauthorised intervention, fraud, technical failures or any cause beyond the control of the Promoter which corrupts or affects the administration, integrity or fairness of the MOA, then the Promoter may at its sole discretion cancel, modify or suspend the MOA and/or invalidate affected entries.

The Promoter and its associated agencies and companies accept no liability for any loss, expense or damage which is suffered or sustained (whether or not arising from any person's negligence) in connection with the MOA and/or prizes, other than such liability that cannot be excluded by law including death or personal injury through negligence, where liability shall be limited to the minimum permissible by law.


Internet access required.


If there are reasonable grounds to believe that there has been a breach of these Terms and Conditions by an entrant, The IPA may, at its sole discretion invalidate the relevant entry and disqualify the entrant from the MOA, irrespective of the stage in the MOA reached.


The promoter is The Institute of Practitioners In Advertising (the ‘IPA’), a corporation incorporated by Royal Charter (with registered number RC000884), whose principal office is at 44 Belgrave Square, London, SW1X 8QS.


Governing Law and Privacy

These Awards are conducted in accordance with English Law.

For details of the IPA Privacy Policy, see