Most Innovative Online Campaign

Winner

AOL for Inspired by Iceland

Title

Huffington Post Inspiration

Credited Companies

Brooklyn Brothers : Creative Agency
Islenska : Production

Summary

Promote Iceland was looking for an innovative way to reach new audiences online to highlight Iceland as a year-round holiday destination. AOL, Brooklyn Brothers and Islenska collaborated to create a cross-platform campaign that engaged the target audience in a range of different ways and places. Spanning a UK-first Huffington Post brand channel, video, blog and social content, the campaign delivered over 21 million impressions across key markets with a CTR of 23.1% (the highest ever recorded by AOL). Most importantly, consideration of Iceland as their next holiday destination increased by 130% for those exposed to the campaign.

Judge's comments

Shortlisted

Spotify for Caffrey’s

Vibrant Media for Mazda