Best Cross-Media Campaign

Winner

Instagram for Land Rover and Facebook 

Summary

A pioneering partnership between Instagram, Mindshare, and their OOH media owner and sponsorship partners, ensured that they took mechanics of Instagram out into other media channels for the first time, to create a unique Land Rover lens on winter, and encourage people to get outside and spread the #Hibernot message for them. Over 10,000 #Hibernot photos were shared on Instagram. 61% of 25-44s living in urban centres said they would consider Land Rover for their next vehicle purchase.

Shorlisted

Collective, Asda Halloween for Asda

Collective, O2 Christmas for O2

Global, The Media & Entertainment Group, Asda and Heart's Make Summer Better for Asda 

Judge's Comments