Best Online Campaign

Winner

Collective

Avios - 'Do more'

Summary

Avios members understand that their points are a currency that must be spent if they are to be of any value.

So what was holding them back?

Collective were challenged to show Avios collectors that they were ignoring a great opportunity.

Success meant increasing Avios customer satisfaction & engagement, through driving bookings and providing opportunities for ‘time well spent’ with their loved ones.

The Digital Brand activity put dynamic creativity, intelligent use of data and effective brand measurement at the heart of the solution.

The campaign not only increased customer engagement and satisfaction, it also resulted in an increase in bookings and in people signing up to collect Avios.

Highly Commended

Channel 4

All 4 Launch Partner for O₂ and Havas

Summary

Channel 4 invited O2 to become the first ever launch partner of their entire digital estate and in doing so they created the opportunity to become the first brand to offer their customers exclusive 48hr premiere access to the entire catalogue of their favourite C4 shows such as Made in Chelsea, Gadget Man, Fresh Meat, Peep Show and many more, all on through one click on the Priority app!

 

Media iQ Digital

SCS - Digital Impact on Instore Visits for SCS & Epiphany Search

Summary

Media iQ helped SCS drive users to its 97 stores with an impressive footfall lift of 57% and 25% uplift in awareness of the SCS brand. 

For this, their first-ever digital campaign, SCS needed tangible output in the form of increasing shop visitors and brand awareness to prove the value of digital ads.

The combination of location-based segmentation, rich-media creatives and a high-scale brand uplift survey tool enabled unique insight on SCS customers which could inform future activity across the media mix.

 


 

Shorlisted

Facebook, Sky Sports & Facebook for BSkyB (Sky Sports)

Judge's comments