Judges 2017


Pete Robins

Agenda 21



Managing Partner

Back in the mid 90s, Pete jumped from the daily grind of a traditional media planning buying job to become one of the UK’s first digital media planner buyers. In 1999 he took the slightly mad plunge of launching his own digital media agency: media21, as well as subsequently co-founding the digital creative agency Glue. Following the private sale of media21 to Grey Global Group, he then co-ran MediaCom’s digital division for four years, sitting on the Board of Directors. In an attempt to build a more nimble way to deal with the opportunities in digital media, data and technology, he then left in 2005 to take another mad plunge and set up his current media agency agenda21. In late 2015 with his business partner, he sold agenda21 to help form the BeHeard Group.

He's been the Chair of the IPA’s Digital Media Group for nearly 6 years, sits on the main IPA Council, and proudly received an IPA Fellowship in 2015. He was also laughably, once ranked 3rd in Campaign’s top 10 “Online Pioneers”,  has invested in a range of other digitally led businesses, and when for reasons of equality, short people are required, he gets asked to speak at industry events.

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Christian Armond



 Head of Digital Marketing

Christian Armond is Head of Digital Marketing at TUI UK & Ireland and has lead responsibility for digital marketing across PPC, SEO, Display, Social and Affiliate channels for performance and brand marketing campaigns. He is also responsible for marketing technology investment, econometrics and attribution modelling to ensure that our media investment is optimised effectively across all media channels. Prior to joining TUI, Chris spent 9 years working at Arena Media working with clients such as Thomas Cook, Eurostar, Warner Leisure Hotels and Domino’s Pizza.

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Kate Astall

Zurich Insurance


Head of Digital Marketing

In her 10 years in industry Kate has worked in a variety of agency and client side roles, most recently as Head of Digital Marketing for Zurich.
In her previous roles she worked on major digital campaigns for consumer brands such as Asda, Revolution Bars and Vodafone, as well as working on B2B Digital Strategy.
Kate's current world is focused on running the brand new Digital Marketing team at Zurich and spans UX, web content, digital analytics, search and campaign management.

Tom Blaza

Tom Blaza



Head of Digital Operations

Tom has been in media for over 15 years, starting his career as a TV buyer before moving in to PHD’s digital team four years ago as Head of digital Delivery. In this role he was responsible for standardising digital planning as well as managing the display planning and buying teams. Last year PHD brought their online and offline investment teams together, and Tom is now Director of Integration, helping to deliver integrated media plans across PHD’s client base as well as ensuring that systems and processes are in place internally in order to deliver this integrated approach.


Nick Cudahy

All Response Media


 Director, Head of Digital Strategy

Nick re-joined All Response Media in 2014 as Head of Digital Strategy, and later became Digital Director in 2015.  Leveraging a strong background in both offline & online media, Nick ensures that omnichannel media & data strategies are an imperative at ARM.  This approach is the backbone of delivering success for All Response Media partners today and in the future.


Amy Lawrence



Joint Head of Digital Investment

Amy began her career in digital media nearly 12 years ago, starting on the COI account at i-level. In 2010 she moved to MediaCom where she is now Board Director and Joint Head of Digital Investment, managing MediaCom’s trading relationships with all major digital suppliers, as well as overseeing the activation and implementation of digital across the agency’s biggest accounts. She was recently listed in Management Today’s 35 women under 35.

Michelle Patrick

Michelle Patrick



Head of Digital Display

Michelle has over 10 years’ experience in digital. She started out client side, before spending the bulk of her career at Dentsu Aegis.  She held various roles across the group before moving to Amplifi when it was created 3 years ago.

Michelle currently leads the digital planning team at Amplifi. She is responsible for delivering a great digital display planning and buying product to our clients. She leads a team focused on achieving Amplifi’s digital and programmatic ambitions. She also focuses on sharing digital knowledge and processes across Amplifi and our partner operating companies.

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   Suzy Ryder



Managing Partner of Digital & Technology

Suzy’s career in media began 15 years ago. She joined OMD in April 2015 as Managing Partner of Digital & Technology, overseeing a team of 100 digital specialists within the agency. Suzy is tasked with leading digital excellence, integration, creativity and innovation whilst delivering against marketing and commercial goals for clients. Her role involves tackling industry and client challenges and safeguarding the digital progression of clients. Her remit includes ensuring insight and data sit at the heart of all digital activation, and that these are unified with wider media and marketing strategies that deliver against tangible results. Suzy is continuously inspired by the advances of digital media and technology and the opportunities it creates for consumers and advertisers.


Mark Smith

Maxus UK


Head of Display

Mark has worked ‘agency-side’ for 17 years and made the move in to digital 15 years ago.  Originally focussed on search, Mark’s career has seen him work across all areas of digital as the channel itself has grown and evolved.  Having been with GroupM for a number of years he is currently at Maxus as their Head of Display with responsibility for a media channel remit that is wider than just digital.  ‘True’ integration & attribution, the intelligent use and application of tech & data and the pace of digital change are just some of the things that make him tick.