Judges 2016


Pete Robins

Agenda 21



Managing Partner

Back in the mid 90s, Pete jumped from the daily grind of a traditional media planning buying job to become one of the UK’s first digital media planner buyers. In 1999 he took the slightly mad plunge of launching his own online media agency: media21, as well as subsequently co-founding the digital creative agency Glue. Following the private sale of media21 to Grey Global Group, he then co-ran MediaCom’s digital division for four years, sitting on the Board of Directors. In an attempt to build a more nimble way to deal with the opportunities in digital media, data and technology, he then left in 2005 to take another mad plunge and set up the media agency agenda21 with two business partners. In 2011 they have also formed a sister data and tech focussed business, DataShaka. Laughably, he was ranked 3rd in Campaign’s top 10 “Online Pioneers”, is Chair of the IPA’s Digital Media Group, advises and has invested in a range of other digital, tech and creative businesses and speaks at industry events regularly.

Tom Blaza

Tom Blaza



Head of Digital Operations

Tom has been in media for over 15 years, starting his career as a TV buyer before moving in to PHD’s digital team four years ago as Head of digital Delivery. In this role he was responsible for standardising digital planning as well as managing the display planning and buying teams. Last year PHD brought their online and offline investment teams together, and Tom is now Director of Integration, helping to deliver integrated media plans across PHD’s client base as well as ensuring that systems and processes are in place internally in order to deliver this integrated approach.


Nick Cudahy

All Response Media


Head of Digital Strategy

Nick re-joined All Response Media in 2014 as Head of Digital Strategy, and later became Digital Director in 2015.  Leveraging a strong background in both offline & online media, Nick ensures that omnichannel media & data strategies are an imperative at ARM.  This approach is the backbone of delivering success for All Response Media partners today and in the future.


Liz Hamilton

The Drum


Group Commercial Director

Recently qualified from Google Squared, Liz is Group Commercial Director at The Drum, Europe’s biggest media and marketing web site and live events company for anyone working in marketing communications and Adtech.

Liz’s career in advertising and marketing has spanned nearly 30yrs, working with News UK, Trinity Mirror, Capital Radio Group and Newsquest. In that time Liz has built strong sales teams, launched numerous websites, titles and commercial channels.

In the past 5 years Liz has led the commercial growth of the Drum helping to take it from a predominantly regional print based magazine, to a global print, online and live events business, with offices in London, New York and Singapore.


Amy Lawrence



Joint Head of Digital Investment

Amy began her career in digital media over 10 years ago, starting on the COI account at i-level. In 2010 she moved to MediaCom where she is now Joint Head of Digital Investment, managing MediaCom’s trading relationships with all major digital suppliers, as well as overseeing the activation and implementation of digital across the agency’s biggest accounts.

Duncan Parry

Duncan Parry

The AA 


Head of Digital Sales

Duncan Parry has worked in digital since 1999, starting out at search engines Lycos and Espotting. He then moved agency side and at 24 co-founded digital marketing agency STEAK, growing the business with offices in London, New York and Melbourne and a sister boutique agency, Minute Steak. STEAK clients included British Gas, John Lewis, Selfridges, SwiftCover and Virgin Holidays. Duncan left after a successful earn out in 2013.

He is currently Head of Digital Sales and Marketing at The AA, working on digital transformation and customer acquisition.

Michelle Patrick

Michelle Patrick



Head of Digital Display

Michelle has over 10 years’ experience in digital. She started out client side, before spending the bulk of her career at Dentsu Aegis.  She held various roles across the group before moving to Amplifi when it was created 3 years ago.

Michelle currently leads the digital planning team at Amplifi. She is responsible for delivering a great digital display planning and buying product to our clients. She leads a team focused on achieving Amplifi’s digital and programmatic ambitions. She also focuses on sharing digital knowledge and processes across Amplifi and our partner operating companies.


Suzy Ryder



Managing Partner of Digital & Technology

Suzy’s career in media began 14 years ago. She joined OMD in April 2015 as Managing Partner of Digital & Technology, overseeing a team of 100 digital specialists within the agency. Suzy is tasked with leading digital excellence, integration, creativity and innovation whilst delivering against marketing and commercial goals for clients. Her role involves tackling industry and client challenges and safeguarding the digital progression of clients. Her remit includes ensuring insight and data sit at the heart of all digital activation, and that these are unified with wider media and marketing strategies that deliver against tangible results. Suzy is continuously inspired by the advances of digital media and technology and the opportunities it creates for consumers and advertisers.


Mark Smith

Maxus UK


Head of Display

Mark has worked ‘agency-side’ for 16 years and made the move into digital 14 years ago.  Originally focussed on search, Mark’s career has seen him work across all areas of digital as the channel itself has grown and evolved.  Having been with GroupM for a number of years he is currently at Maxus as their Head of Display with a wider media channel remit.  ‘True’ integration & attribution, the ever evolving world of programmatic and the intelligent use and application of tech and data are just some of the things that make him tick.

Charlotte /tice

Charlotte Tice



Head of Affinity (Digital Display & Publishing)

Charlotte runs Mindshare UK’s publishing & digital display team, Affinity, and is responsible for both the development and delivery of best-in- class digital display & publishing solutions. The abundance of content requires resolute hard work in order to produce rich consumer experiences, ensuring that the client’s brand stands out. Charlotte drives the combination of print and digital display skills and budgets, bringing even greater success to each campaign.

During her time as head of Affinity over the last year, Charlotte has created a step change in how Mindshare takes its proposition to clients and subsequently the market.  Charlotte is passionate about driving change and developing new ways of working that allow Mindshare to create even more innovative and adaptive plans for its clients. Her approach is not focussed on platform, but rather audience; right place, right time, right person. Charlotte is passionate about mentoring and has worked with brands including Ford, Chanel, American Express, Jaguar, Land Rover & Rolex.