Judges 2015


Pete Robins

Agenda 21



Managing Partner

Back in the mid 90s, Pete jumped from the daily grind of a traditional media planning buying job to become one of the UK’s first digital media planner buyers. In 1999 he took the slightly mad plunge of launching his own online media agency: media21, as well as subsequently co-founding the digital creative agency Glue. Following the private sale of media21 to Grey Global Group, he then co-ran MediaCom’s digital division for four years, sitting on the Board of Directors. In an attempt to build a more nimble way to deal with the opportunities in digital media, data and technology, he then left in 2005 to take another mad plunge and set up the media agency agenda21 with two business partners. In 2011 they have also formed a sister data and tech focussed business, DataShaka. Laughably, he was ranked 3rd in Campaign’s top 10 “Online Pioneers”, is Chair of the IPA’s Digital Media Group, advises and has invested in a range of other digital, tech and creative businesses and speaks at industry events regularly.


Emily Beresford-Lynn

Amplifi Manchester – Dentsu Aegis Network


Deputy Managing Director

Emily has 14+ years of digital experience across all core channels including; Display, Programmatic, PPC, SEO, Social, and Affiliates. She is passionate about digital media and enjoy an active role on the IPA Media council.

Emily’s current role is to ensure that the agency has a market leading digital product. Amplifi has over 80 media practitioners across all media channels and she is responsible for ensuring digital is central to the way we plan, buy and execute campaigns for our clients. Working with the MD and Exec board, her core responsibilities include; Setting strategic direction to ensure we hit digital aspirations & financial targets through driving product development , Delivering the right structure and training for the team to deliver our strategy, managing operational, resource & staffing issues and setting and delivering excellence in product standards & best practice.


Ben Bisco

JD Williams

(Client Judge)


Head of Digital

Ben is a veteran online marketer with experience across a variety of disciplines and markets. Having cut his teeth in a specialist search agency, he joined Brilliant Media to set up a search offering from scratch. In only a few years Ben grew the department from a handful of campaigns to be one of the largest in the UK. A move to digital specialist hômejames gave him the chance to get stuck in to multi-channel work and he was instrumental in developing a full service offering for the agency. Now, Ben is delighted to be part of the team at JD Williams helping grow some amazing brands.


Nick Cudahy

All Response Media


Head of Digital Strategy

Nick first joined All Response Media in 2011 as a Digital Account Director, working across a variety of clients, and assisting in the rapid growth of the digital team.  In 2012, Nick left All Response Media, to join the full service digital agency Razorfish, but re-joined All Response as the Head of Digital Strategy in 2014. 

Nick is also accountable for driving the strategy across some of the agencies largest digital accounts.  By leveraging a strong background in both offline/online media planning, ensuring cross channel integration is a key element of any digital strategy for All Response Media.  

Nick is currently responsible for the development and growth of the All Response Media digital proposition, ensuring that the agency continues to exceed clients performance targets. 


Michelle Davis


(Client Judge)


Digital Communications Manager

Michelle has worked in digital for over 10 years and for 6 years of that time in the Automotive category. Having worked on many award winning campaigns, a key focus is to drive awareness through innovation in digital media and technology. In her role as Digital Communications Manager at Fiat, Michelle also manages the digital team responsible for delivering efficient conversion in digital channels, informed by the insight gained from working closely with the data and analytics team. With a strong background in digital content, her strategic approach allows for broader activation of media partnerships and greater efficiency of spend.


Liz Hamilton

The Drum


Group Commercial Director

Liz’s career in advertising and marketing began in the late 80’s with News UK where she helped launch The Sun, The News of The World and The Sunday Times in Scotland. She quickly moved to Wapping where she continued to notch up a total of eleven years working and learning from some the best in the business. An approach from Trinity Mirror took Liz back to Scotland where she worked tirelessly to improve agency relationships, resulting in her team winning The Drums most improved sales team, within a year of her appointment.

After six years with Trinty Mirror Group, Liz joined Capital Radio Group as Commercial Director to help lead the launch of Xfm Scotland. Liz returned to newspaper publishing some three years later, joining Newquest Media as Business Development Manager and soon found herself running the commercial side of the business once again.

Liz is currently Group Commercial Director at The Drum, the UK’s biggest publisher of marketing and advertising content in print and online.


Suzy Ryder



Managing Partner of Digital & Technology

Suzy’s career in media began 14 years ago. She joined OMD in April 2015 as Managing Partner of Digital & Technology, overseeing a team of 100 digital specialists within the agency. Suzy is tasked with leading digital excellence, integration, creativity and innovation whilst delivering against marketing and commercial goals for clients. Her role involves tackling industry and client challenges and safeguarding the digital progression of clients. Her remit includes ensuring insight and data sit at the heart of all digital activation, and that these are unified with wider media and marketing strategies that deliver against tangible results. Suzy is continuously inspired by the advances of digital media and technology and the opportunities it creates for consumers and advertisers.


Samir Shah



Head of Data and Ad Tech

Samir began his career at House of Kaizen and recently has moved to Zenith to lead data and ad tech across their global clients. Over the years he has held various roles from Media planning, Client management, Strategy and Commercial, Media Director and now is Head of Data and Tech. His role at Zenith is focused on aligning the global clients data and ad tech strategies to ensure they are maximising the potential of digital advertising campaigns as well as their offline media. . Samir constantly strives to improve his digital knowledge and is very passionate about the role that technology faciliates digital marketing.


Mark Smith

Maxus UK


Head of Display

Mark has worked ‘agency-side’ for 15 years and made the move in to digital 13 years ago.  Originally focussed on search, Mark’s career has seen him work across all areas of digital as the channel itself has grown and evolved.  Having been with GroupM for over 3 years he most recently joined Maxus as their Head of Display in January of this year with a wider media channel remit.  ‘True’ integration & attribution, the ever evolving world of programmatic and the intelligent use and application of tech and data are just some of the things that make him tick.


Liz Stark

Starcom Mediavest London 


Head of Digital Display

Liz is a Digital Director within the Precision Marketing department at Starcom Mediavest London, bringing with her over 9 years’ of multi-discipline digital strategy, planning and buying experience. She is responsible for output of teams which deliver both brand and response-focused campaigns on behalf of clients including Samsung, Honda, Heineken and Novartis. Digital display, in collaboration with other media channels and digital specialists, strive to deliver connected plans founded in consumer insight and behavior, whilst harnessing the power of evolving ad technologies.