Judges 2014

Pete Robins

Pete Robins

Agenda 21

(Chair)

BIOGRAPHY

Managing Partner

Back in the mid 90s, Pete jumped from the daily grind of a traditional media planning buying job to become one of the UK’s first digital media planner buyers. In 1999 he took the slightly mad plunge of launching his own online media agency: media21, as well as subsequently co-founding the digital creative agency Glue. Following the private sale of media21 to Grey Global Group, he then co-ran MediaCom’s digital division for four years, sitting on the Board of Directors. In an attempt to build a more nimble way to deal with the opportunities in digital media, data and technology, he then left in 2005 to take another mad plunge and set up the media agency agenda21 with two business partners. In 2011 they have also formed a sister data and tech focussed business, DataShaka. Laughably, he was ranked 3rd in Campaign’s top 10 “Online Pioneers”, is Chair of the IPA’s Digital Media Group, advises and has invested in a range of other digital, tech and creative businesses and speaks at industry events regularly.

Jo Stevenson<

Jo Stevenson

Amplifi UK

BIOGRAPHY

Jo is the Group Media Director at Amplifi and heads up the digital activation team who work across the Vizeum client portfolio which includes fantastic brands like Inbev, 20th Century Fox and BMW. Initially from a TV trading background, Jo moved into digital 6 years ago and has worked across a variety of clients at Mindshare and MGOMD. She joined Vizeum 2 years ago as Digital Account Director on IKEA, Panasonic and Heinz and recently moved into this role since the birth of Amplifi in January 2014. Jo has an active involvement in digital trading which is at the heart of the Amplifi vision.

Suzy Ryder

Suzy Ryder

Maxus Global

BIOGRAPHY

Group Digital Account Director

Suzy’s career in media began 13 years ago. She joined Maxus in April 2010 and became Head of Digital in July 2013, overseeing a team of forty digital specialists within the agency, tasked with leading digital excellence, best practice and innovation. Her role involves tackling industry and client challenges, safeguarding the momentum and digital progression of all clients based on the evolution of consumer behaviour in an increasingly digital world. Her remit includes ensuring digital strategies are integrated with wider media and marketing strategies and deliver tangible results, against digital KPI’s as well as core business objectives.  Suzy is continuously inspired by the advances of digital media and technology and the opportunities it creates for consumers and advertisers.

Samir Shah

Samir Shah

House of Kaizen

BIOGRAPHY

Media Director

Samir joined House of Kaizen (formally Web Liquid) in October 2006. During his time at House of Kaizen he has been a key member of the agency holding various roles from media (Display, PPC, Affiliates), strategy and commercial. Currently Samir is the Media Director at House of Kaizen where he manages a performance driven team responsible for generating return on investment for its clients as well as liaising very closely with the internal trading team managing solutions presented to clients. Samir constantly strives to improve the digital knowledge within his team.

Will Smyth

Will Smyth

OMD UK

BIOGRAPHY

Head of Digital

Will has been in digital media for more than 11 years and worked for some of the most highly regarded media and advertising agencies. He started agency life at i-level in 2002 working on BT and Yell.com. During his time at i-level Will worked across and led a number of key accounts including Orange, P&G and the COI. After six years there he joined Wieden + Kenney as a strategist where he worked on Honda and the now famous, first ever live TV ad campaign. Joining OMD UK in 2008 as Digital Planning Director, Will was charged with building the creative output of the Digital team. He was promoted to his current Head of Digital role in 2009 to lead the agency's Digital team and output. He is responsible for operational management and the establishment of new digital services including mobile, social media and digital consultancy. Will sits on the IPA Digital Media Group and regularly comments in the trade press.

Paul Davison

Paul Davison

Amplifi UK

BIOGRAPHY

Head of Digital Trading

Paul has worked within the Dentsu Aegis Network since 2008, working his way up from Campaign Management to his current role as Head of Digital Trading encompassing the three leading agencies Carat, Vizeum and Iprospect. In this role he is tasked with overseeing the digital investment, negotiation strategy and helping to identify innovation to drive real value for the client base and the agencies.

Sannah Rogers

Sannah Rogers

ZenithOptimedia

BIOGRAPHY

UK Group Marketing and New Business Director 

Sannah joined ZenithOptimedia in 2001, after graduating from Leeds University. Sannah started her career as a direct response planning graduate working across Scottish Widows and Hewlett Packard, but in 2003 moved in to Press to look after Universal Pictures, Citizen Watches and Pentax cameras. In 2006, Sannah assumed the Press Managers role on L’Oréal Paris before being promoted to Group Press Director in 2008. Sannah was ultimately responsible for the buying performance across all media and the agencies commercial proposition for L’Oréal. In 2013 Sannah became Head of Digital Trading, championing leading digital brands such as O2, eOne, Aviva and RBS. Sannah Rogers is currently UK Group Marketing and New Business Director at ZenithOptimedia, a recent appointment announced in June 2014. 

Mike Dando

Mike Dando

Epson UK

(Client Judge)

BIOGRAPHY

Mike has worked in various roles both client and agency-side building up nearly 20 years’ experience in the process.  Spending over 10 years at Royal Mail he worked across product management, new product development, campaign management and media development.  During this time he worked on some of the first digital campaigns for Royal Mail and the positioning of mail as an advertising medium alongside more conventionally accepted channels.

He spent five years agency-side in Dublin and the UK, where his clients included O2, Philips, Samsung, Centrica, Danone and Green Isle.

For the last three years Mike has been heading up the media planning and buying for Epson across EMEA and, more recently, an expanded role that also encompasses creative and promotions.

Nicola Shepherd

Nicola Shepherd

Barclays

(Client Judge)

BIOGRAPHY

Nicola’s career in marketing began 14 years ago. She joined Barclays in December 2008 and became Head of Media in November 2013, overseeing a team of Marketing Campaign Media Managers to deliver fully integrated marketing communications plans to drive an increase in emotional connection and brand consideration whilst delivering against commercial metrics.  Her remit involves being responsible for the retail and business media budget, leading the media agency relationship and developing collaborative ways of working cross functions.  Nicola is a true modern marketer; recognising the importance of insight and data; collaborating across teams to drive innovative approaches and bringing people along with her as they break new ground to deliver best in class solutions.