The IPA Media Owner and Ad:tech Awards are designed to showcase best practice in levels of service that online media owners and ad tech companies provide to agencies, with the aim of raising the digital standard in general.
MOA will reward key attributes from the IPA’s bi-annual online Survey, which covers innovation, partnership and overall service.
A further seven submission-based categories will reward individuals and companies, with awards such Best Technology and Unfeatured Company (for those not covered by the Survey), and Best Online Campaign.
The MOA identity evokes the cryptid form of the moa; a now extinct (although occasionally spotted!) large, flightless, New Zealand bird that walked the earth for 60 million years.